There are a lot of ways you can promote your business; TV ads, billboard posters, online marketing (just to name a few). One advertising method that perhaps isn’t as elegant as these, however is equally as efficient, is using POS products. If you are a small business, using Point of sale products to advertise can greatly help you, and right here’s just a couple of reasons why. This page www.displaydevelopments.co.uk has a lot more information on the main topic of outdoor leaflet holder.
As a small business, you are probably on a bit of a smaller budget compared to big-name competitors. This means you can’t necessarily afford all the sparkly advertising they are able to. Luckily for you, POS products usually include an extremely small price tag that isn’t likely to minimise a big chunk out of your funds, and as soon as you pay for them you have them forever without any repeat payments. The only additional cost is going to be the printing of the material to put in them, if you’re using that kind of product, but this is typically very inexpensive as well.
Bring Customers In-Store
If you’re utilising products like pavement signs or chalkboards, these could be placed outside in the street, right in the path of on-coming traffic. This means you are advertising directly to your target audience and, as long as your material is effective, attracting customers into your shop. People are far more likely to spontaneously enter your store if they are walking right by it, instead of seeing an ad from home or whilst driving, making Point of sale products really efficient.
When the customer is actually within the premises, your in-store POS products can take over! Using items like snap frames and leaflet holders in areas of high traffic, you can advertise deals, brand-new products and existing stock to your customers. It’s incredibly important that you push sales as soon as the client is in the store and don’t compromise on your advertising. Consumers in your shop are likely to be a lot more impulsive when it comes to deals and new products than those seeing your advertisements elsewhere, so you need to be using your POS products to really drive home sales.
Branding Point of sale products aren’t all about the sales, in spite of what it may seem. They’re also terrific for branding, and that is especially important for you small, less-established businesses. You can use your POS to re-enforce your brand identity to consumers by being consistent with the colours and font you work with, and placing your logo on everything (but not being too ‘in your face’ about it, of course). This will certainly help clients to recognise your other advertisements out of the shop and you will end up being more than just a name. You could also put across your ideals and values through the contents, for example in case you are very big on your brands heritage it is very easy to integrate that into the contents of your Point of sale products.
POS products are a fantastic marketing device for local business, and if you’re not already, you should absolutely be making use of them in your shop. They’re so affordable and such an effective way to push sales that it seems ridiculous not to! Explore what kind of POS products will best suit your store and work with some efficient content and you’ll soon have in-store marketing that can compete with the big shots!