Leaving a legacy is so much more than making a present– it is an everlasting reminder of your commitment to a cause which is close to your heart. So close, that you decided to make what will be your last present to the organisation.
A recent survey commissioned by the charity consortium Remember A charity discovered that 17% of respondents had actually included presents to charity within their wills, up from 14% in 2013. But the potential for legacy giving is even bigger. Research suggests that by enhancing charity wills nationally by merely 1%, a further £ 70 million in legacies can be generated each year.
It appears obvious then, that charities and not-for-profits need to invest energy and time in the advancement of robust, thoughtful and interesting heritage programmes. Unfortunately, whether as a result of the concern of talking about the ‘taboo’ subject of death, or focus being directed on various other funding streams, too many organisations install poorly delivered, uninspiring legacy programmes, if indeed, they have one at all.
Those non profit organisations that are seeing the benefits of heritage gifts have no doubt spent energy and time in the development their programme. Effective projects are those which look to the future and concentrate on the transformational effect your gift will make as opposed to mourning the past and the sad nature of death. For anybody who is looking for further information associated with hlf funding this particular online site www.giftedphilanthropy.com contains countless more useful guides regarding fundraising strategy examples.
Right Here Are Our Top Five Suggestions To Creating A Transformational Legacy Programme:
- It’s all about the preparation – do not rush in. Just because its national Free Wills Month it doesn’t mean you should launch your campaign now.
- Suitable literature– look to the future. Audience ought to feel inspired to make a unique gift that will have a remarkable influence on your organisation.
- Recruit a partner solicitor(s)– free wills are a wonderful way to encourage givers to make the commitment now, and also offer your programme added credibility.
- Talk to potential givers– openly discussing their present and the area of your work it might be directed to will give the donor the confidence that their gift will certainly be used as they wanted.
- Continued stewardship– gifts will typically not materialise instantly after their pledging! Great donor stewardship is the key to guaranteeing your legacy promises come to fruition in due course.